Reading a campaign brief
Every field in the campaign details, and what each one commits you to before you hit accept.
Last reviewed
Open any invite and you get the campaign details. Read all of it before accepting — accepting is a commitment, and everything you are agreeing to is on this page.
The fields
| Field | What it tells you |
|---|---|
| Posting type | Whether you post on your own channel, or the brand publishes the content |
| Platforms | Which channel the content is for |
| Posting window | The start and end dates your post must fall inside |
| Pieces of content | How many deliverables the payout covers |
| Rounds of edits | How many revision cycles are included, when the brief caps it |
| Concepts | Marked Required when you must pitch before shooting |
| Raw files | Marked Required when you owe the source footage after approval |
| Getting the product | Whether the brand ships it or you buy it |
| Guidelines | The creative direction, required hashtags and @mentions, and the "do not" list |
Plus the payout, stated before you accept.
The ones people skim and regret
Posting type. You post on your own channel and the brand publishes are very different jobs. On the second, your content goes out on the brand's channels and never appears on yours — no post URL, no reach on your profile. Fine if you know; a surprise if you did not read.
Posting window. Not a suggestion. Posting outside it can void the payout, and the window is often narrower than the time you have to create. There is also a posting deadline countdown on the campaign once you are approved — it turns amber at two days.
Pieces of content. The payout covers this number. Three pieces on a one-piece fee is not generosity, it is unpaid work — and it does not increase what you are paid.
Rounds of edits. See Rounds of edits.
Required hashtags and mentions. Buried in the guidelines, and the most common reason content bounces. Copy them out before you write your caption.
Before you accept, check
- The posting window works around your actual life.
- You can get the product in time, if there is one.
- You are comfortable with the add-ons — a concepts campaign is an extra round, a raw-files campaign means keeping your source footage.
- If an ad code is required, you are willing to provide one. See Spark and Partnership ad codes.
- The payout is worth the work as scoped.
Declining costs you nothing. Accepting and then dropping out costs the brand a slot and costs you future invites — see Why you get invited.
If something is unclear
Ask before accepting, not after. Email creator.marketing@socialnative.com with your username and the campaign name. A brief that is ambiguous to you is usually ambiguous to everyone, and it is better fixed before the campaign runs.