How Social Native works
Brands brief a campaign, we match you to it, you create and submit content, and you get paid once it is approved and live.
Last reviewed
Social Native connects brands with creators for paid content collaborations. Here is the shape of it.
The short version
- A brand builds a campaign brief — the goal, the audience, the deliverables, and the budget.
- We match creators to that brief using your profile, your connected channels, and your track record on past campaigns.
- You get an invite. You read the brief and accept or decline.
- If the brand confirms you for the campaign, you create your content and upload it for review.
- Once your content is approved, you post it on your own channel and submit the post URL.
- You get paid.
Nothing goes live on your channel before it has been reviewed. That is deliberate — it means you never have to edit or delete a post that has already been published.
What you need
- A public Instagram, TikTok, or YouTube account that you own.
- A completed Social Native profile. Matching runs off your profile, so an incomplete one means fewer invites.
- For Instagram specifically: a Professional (Business or Creator) account linked to a Facebook Page. See Why Instagram needs a Professional account.
What you get
Compensation varies by campaign and is stated in every invite before you accept. It can be a cash payout, free product, a chance to be featured on the brand's own channels, or a combination. The payout covers the deliverables listed in the brief — it is per campaign, not per post, so sending extra content does not earn extra payment.
What brands are looking for
- Content that is sharp, in focus, and not over-filtered.
- Original work that you own outright.
- Reliability. Creators who deliver on time and on brief get invited to more campaigns.
Most brands will not work with accounts that post about drug use or illegal activity, or that feature nudity, heavy swearing, or engagement-farming behaviour.