Campaign results
Per-campaign results, split by content and by creator. Populates once approved creators start posting.
Last reviewed
Each campaign has its own Results, separate from the cross-campaign Reports & Analytics.
Two views
Content — every piece, and how it performed. Use it to see which creative worked, and to find assets worth repurposing.
Creators — performance by creator. Use it to decide who to work with again; it is the evidence behind the roster's "worth more" signals.
When it fills up
Results are built from live posts, so nothing appears until approved creators have published and submitted their post URLs. A campaign in Draft, brief review, creator acquisition or Active will be empty.
If a campaign has been Live for a while and still shows little, the usual cause is that post URLs have not come in yet. You can see submission progress on the campaign itself.
On content-only campaigns
Where you publish rather than the creator, there are no creator post URLs to measure. Results are the delivered content rather than its performance on creator channels — the distribution is yours, so the performance data lives wherever you published.
Why a number might not update
Metrics come from the creator's connected channel through the platform's API. If a creator disconnects their account or their access token expires, their posts stop updating until they reconnect. A figure frozen while others move is usually this, not a reporting fault.