What you can do in Social Native
Brief a campaign, get matched to creators, approve the roster and the content, and measure the result.
Last reviewed
Social Native runs creator campaigns end to end — from the brief through to approved, live content and the reporting on it.
The lifecycle
- Brief. You set a campaign goal and build a brief. The platform can generate brief options from your goal, which you then edit, or you can write your own.
- Match. Creators are scored against the brief and ranked. You can also upload your own ambassador list to score alongside them.
- Invite. The Social Native team runs creator outreach. Creators who accept come back to you as a roster to approve.
- Approve creators. You confirm who is on the campaign.
- Review content. Creators upload content before it is posted anywhere. It comes to you for approval, changes, or rejection.
- Launch. Approved creators post on their own channels during the campaign window and submit the post URLs.
- Measure. Results come back against the campaign.
The important structural point: nothing is published before you have approved it. Content review happens pre-post, so you are never asking a creator to edit or delete something that is already live.
Where things live
| Section | What it is for |
|---|---|
| Dashboard | What needs your attention right now, across campaigns |
| Inbox | Notifications — approvals waiting, content submitted, changes requested |
| CRM → Brand Roster | Creators you have worked with, their pipeline and history |
| CRM → Creator Search | Searching the wider creator network (not on every account) |
| Campaigns | Every campaign, at every stage, plus the campaign builder |
| Share of Views | How your category's attention splits between you and competitors (not on every account) |
| Trends Analysis | Trend discovery to feed into planning (not on every account) |
| Reports & Analytics | Results across campaigns |
| Settings | Brand profile, documents, assets, and your team |
Several entries are rolled out per account. If Creator Search, Share of Views or Trends Analysis are missing from your sidebar, they are not enabled for you — nothing is broken.
Who does what
Social Native's team sits between you and the creators. They handle outreach, first-pass content review against the brief, product logistics, and payouts. You own the brief and the approvals. Creators are asked to bring campaign questions to Social Native rather than to you directly, which keeps your inbox free of scheduling and payment queries.