Brand profile, documents and assets
What you put in Settings feeds briefs and creator-facing material — it is working material, not decoration.
Last reviewed
Settings holds what the platform knows about your brand.
Brand profile and logo
Your name, description and logo. The logo appears on creator-facing material, so a creator deciding whether to accept an invite is partly looking at this. Upload a reasonable-quality image.
Brand documents
Where brand guidelines, tone-of-voice docs and similar reference material live. This is not archival storage — material here informs briefs, so what you upload shapes what gets generated and what creators are held to at review.
Keeping a stale guidelines document here is actively worse than keeping none: content gets reviewed against rules nobody intended to apply any more.
Brand assets
Logos, product shots and approved imagery that creators may need. Anything a creator must include — a specific logo lockup, a particular pack shot — belongs here rather than being described in words in the brief. Describing an asset gets you an approximation of it.
Why it is worth the time
These fields are working material. A thin brand profile produces vaguer generated briefs, which produce content that needs more rounds of changes. The setup cost is paid once; the cost of skipping it recurs on every campaign.